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Improving Growth Through a Continuous Improvement Strategy

August 5, 2024 4 Min Read Article, Growth & Performance
Richard Snyder, CPA, CGMA
Richard Snyder, CPA, CGMA Director, Audit & Accounting, Media Industry Group Leader

Successful owners and managers are always looking for ways to improve their business and they have a mindset of continuous improvement that leads to their successes. These leaders typically are not afraid to implement improvement changes and learn from what wasn’t successful to make and implement new changes.

Improving growth through a continuous improvement strategy involves creating a culture and framework where incremental improvements are consistently identified, implemented, and evaluated across all aspects of an organization.

Here are nine key steps to effectively implement a continuous improvement strategy in your business:

Step #1: Establish a Clear Vision

Establish a clear vision that defines specific objectives you want to achieve through continuous improvement, which may include enhancing productivity and quality, customer satisfaction, and various efficiencies.

Step #2: Create a Strong Culture

Create a culture that promotes a work environment where all employees are encouraged to identify problems and suggest improvements without fear of criticism. This involves management advocating open communication, rewarding innovative ideas, and coaching employees to continue to add a high level of thoughtfulness to their jobs.

Step #3: Gather Feedback

Implement systems to gather feedback from employees, customers, and other stakeholders. This may include holding regular meetings with employees, developing special committees that address ideas and innovation, and conducting employee and customer surveys. All feedback should be addressed and determined whether additional action is warranted. Those items that warrant further action should be further studied, with the development of next steps or action plans.

Step #4: Develop Action and Improvement Plans

Develop action and improvement plans and prioritize them based on potential impact and feasibility. Action plans created should have clear timelines, responsibilities, and measurable outcomes. The plans should be discussed with the appropriate team members to ensure a clear understanding of the goals and objectives.

Step #5: Implement Changes Incrementally

Implement changes incrementally rather than overhauling processes all at once. By introducing changes in small, manageable steps, disruptions can be minimized, allowing for better evaluation of each improvement's effectiveness.

Step #6: Measure and Evaluate Results

Measuring and evaluating results is key for any improvement strategy. Defining key performance indicators to assess the impact of improvements is going to be a critical component in measuring success. Regularly monitoring metrics and progress allows for adjustments to be made in the process.

Step #7: Provide Training and Support

Train and support employees with the skills and resources necessary to contribute to continuous improvement efforts effectively. Continually improving employee skill sets can lead to better retention and higher levels of employee engagement.

Step #8: Recognize Successes and Learn from Failures

Celebrate successes and learn from failures. Let employees know that their efforts and accomplishments are being recognized, and that not all initiatives are going to be successful. Setbacks create an opportunity to learn and refine future improvement efforts.

Step #9: Get Leadership Involved

Leadership must commit and champion the continuous improvement process by actively participating, allocating the required resources, providing support as necessary, and demonstrating the importance of the initiatives within the organization.

Learn More About How Implementing a Continuous Improvement Strategy Can Promote Growth in Your Private Company

Adopting a continuous improvement strategy takes effort by all team members, support by management for the new initiatives, and employee buy-in that their hard work will be appreciated and rewarded. It requires a business to reassess its strategies to ensure it remains aligned with organizational goals and adapts to changing circumstances and market conditions.

By embedding a continuous improvement strategy into your organizational culture and processes, your business can foster innovation, enhance efficiency, and drive sustainable growth over time. If you would like to discuss how this could benefit your private company in more detail, please contact us.

Contact the Author

Richard Snyder, CPA, CGMA

Richard Snyder, CPA, CGMA

Director, Audit & Accounting, Media Industry Group Leader

Media Services Specialist, M&A/ Transaction Advisory Services Specialist, Owner Operated Private Companies Specialist, Private Equity-Backed Companies Specialist

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